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The Marketing Strategies of Gucci

June 22, 2015
The House of Gucci or simply Gucci is an Italian fashion icon company. Founded by Guccio Gucci in Florence, 1906, it is now the most famous luxury brand in the world.



Gucci earned US $ 7 billion in revenues in 2006. It ranks 46th in Business Week's Top 100 Brands. It now has 425 stores worldwide and a number of franchisees and high-end department stores that carry its. It doesn't matter how much you think you know about Indian Ethnic Jewellery and in some cases on Online Fashion Jewellery India, see these terrific web sites to be amazed at truly insightful information and facts.brands.

Gucci, being one of the premium brands, has to contend with a number of factors both internal and external in order to maintain its current status. The following is the analysis on Gucci's strengths, weaknesses, opportunities and threats.

SWOT Analysis of GucciStrengths

The strength of Gucci is in its established, very Indian Fashion Jewellery strong brand image and international presence. Gucci has also the ability to control its distribution channels. This is part of Gucci's defensive strategy in the chain value to capture the value added instead of giving it to the middlemen such as suppliers and retailers.

The company has also increased the number of their Directly Operated Stores (DOS) as part of the defensive strategy of taking more control of the distribution process. The 2003 figure showed that DOS accounted for 61.3% of revenues compared to a much lower 32.5% in 1999.

Its aggressive strategy accomplished through diversification and communication is also another of Gucci's strengths. Gucci changed its strategy of carrying a single brand to branching out to a multi brand group. To learn insightful tips about Fashion buzzer and even on Fashionbuzzer.com, have a look at these amazing webpages.This strategy is also adopted by other conglomerates such as Louis Vuitton and Prada.



Some luxury companies use the strategy of focusing only on one brand and add other business segments such as what Armani, Polo Ralph Lauren, and Versace did.

This strategy is done in order to allow the positioning of the brand in the industry to differ depending on the number of brands and the number of business segments the company wants to compete in. This is the idea behind fashion jewellery stores india focus (mono brand) versus diversification (multi-brand). Gucci Group has more than 10 brands, including Gucci, Yves Saint Laurent, YSL Beaut

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